Some direct sales companies use a marketing (MLM) strategy to market their goods and services.

A model known as recency, frequency, and monetary value (RFM) is used in marketing analysis to divide a customer base into distinct groups based on their buying tendencies.

When compared to a generic alternative, a company can command a higher price for a product with a well-known brand. This is known as brand equity.

Using a rectangular graphic display that spans the top, bottom, or sides of a website or other online media property is known as banner advertising.

Brand management is a function of marketing that uses techniques to increase the perceived value of a product line or brand over time.

A business strategy known as online-to-offline (O2O) commerce encourages consumers to visit physical stores to make purchases.

Micromarketing is a type of advertising that focuses on appealing to a small, niche market.

Advertising campaigns spread the word about products via a variety of media, including print, radio, television, and online platforms.