The effectiveness of a company's advertising campaign is gauged by the advertising-to-sales ratio, or "A to S."

A type of financial accounting known as advertising costs includes all costs related to promoting a business, organization, name, logo, good, or service.

The portion of a company's overall marketing budget that is set aside for advertising over a specific period of time is known as an advertising appropriation, also known as an advertising budget.

Television advertising is not going away soon, but the business model for TV ads is going through some changes right now.

Television advertising is not going away soon, but the business model for TV ads is going through some changes right now.

Any type of advertising that appears on mobile devices like smartphones and tablet computers is referred to as mobile advertising.

As a component of an all-encompassing marketing strategy, a marketing mix includes various areas of emphasis.

An organization's advertising strategy for generating leads and reaching its target market is outlined in a marketing plan, which is a practical document.