Marketing describes the actions a business takes to encourage the purchase or sale of a good or service.

Viral marketing aims to spread knowledge about a good or service from person to person by email, the internet, or word-of-mouth.

Any form of advertising that uses mobile devices, such as tablets and smartphones, to promote goods and services is known as mobile marketing.

With over 80% of consumers reporting that social media—especially influencer content—significantly impacts buying decisions, marketers across industries are driving the evolution of social media marketing (SMM)

When a consumer's interest in a company's product or service is reflected in their regular conversations, this is referred to as word-of-mouth marketing (or WOM marketing).

Any form of marketing that communicates or distributes with consumers directly, as opposed to indirectly through a third party like the media, is considered direct marketing.

A form of advertising known as "permission marketing" allows the target market to choose whether or not to receive promotional messages.

Creating and promoting products based on their actual or perceived environmental sustainability is known as "green marketing."