With over 80% of consumers reporting that social media—especially influencer content—significantly impacts buying decisions, marketers across industries are driving the evolution of social media marketing (SMM)
When a consumer's interest in a company's product or service is reflected in their regular conversations, this is referred to as word-of-mouth marketing (or WOM marketing).
Any form of marketing that communicates or distributes with consumers directly, as opposed to indirectly through a third party like the media, is considered direct marketing.
A model known as recency, frequency, and monetary value (RFM) is used in marketing analysis to divide a customer base into distinct groups based on their buying tendencies.