Posts by 

Maya Ataya

IT & Software

Two-Factor Authentication: How It Works and Example

A security system known as two-factor authentication (2FA) requires two different forms of identification in order to gain access to something.
IT & Software

Cybersecurity

Cybersecurity refers to actions taken to prevent unauthorized access and illegal use of Internet-connected devices, networks, and data.
IT & Software

Secure Electronic Transaction (SET): Definition

Early e-commerce websites secured electronic debit and credit card payments using the Secure Electronic Transaction (SET) communications protocol.
IT & Software

Value-Added Network (VAN): Definition, and How It Works

A private, hosted service called a value-added network (VAN) gives businesses a safe way to send and share data with their counterparties.
IT & Software

Cloud Security: What It Is, How It Works, and Safety

Cloud security guards against theft, leakage, and deletion of data stored online via cloud computing platforms.
Marketing

Advertising-To-Sales Ratio: Overview

The effectiveness of a company's advertising campaign is gauged by the advertising-to-sales ratio, or "A to S."
Marketing

Costs of Advertising: An Overview

A type of financial accounting known as advertising costs includes all costs related to promoting a business, organization, name, logo, good, or service.
Marketing

Advertising Appropriation

The portion of a company's overall marketing budget that is set aside for advertising over a specific period of time is known as an advertising appropriation, also known as an advertising budget.