Every business faces risk because rewards are less likely to occur without it. On the other hand, taking on too much risk can result in a company failing.
A company's potential risks can be examined in a variety of ways. The most popular measures used to evaluate potential value changes over a given period are economic value of equity (EVE), value at risk (VAR), and earnings at risk (EAR).
Business ethics is the study of proper corporate conduct when it comes to potentially contentious issues like corporate governance, insider trading, bribery, discrimination, corporate social responsibility, fiduciary duties, and much more.