Posts by 

Maya Ataya

Marketing

How Do Marketing and Brand Image Impact Market Share?

Sales and market share are directly impacted by a company's marketing initiatives, but these are not the only elements that affect overall performance.
Accounting & Finance

Venture Debt Financing: What Is It, and How Does It Work?

Venture debt financing is a type of financing often used by early-stage companies that are looking to raise capital but do not yet have a proven track record of generating revenue.
Business

Project Management: Definition, Three Types, and Examples

Project management involves the planning and organization of a company's resources to move a specific task, event, or duty towards completion.
Business

Business Ethics: What It Is, Its Principles, and Why It Matters

Business ethics studies appropriate business policies and practices regarding potentially controversial subjects, including corporate governance, insider trading, bribery, discrimination, corporate social responsibility, fiduciary responsibilities, and much more.
Business

Undercapitalization: An Overview with Causes and Examples

When a company lacks the capital to carry out routine business operations and pay creditors, undercapitalization occurs.
Business

What Is a Business Continuity Plan (BCP), and How Does It Operate?

A system for protecting against and recovering from potential threats to a business is called a business continuity plan (BCP).
Business

The Basics of Corporate Structure

CEOs, CFOs, presidents and vice presidents—what's the difference? With the changing corporate horizon, it has become increasingly difficult to keep track of what people do and where they stand on the corporate ladder
Business

Corporate Hierarchy: Definition, Operation, and Configuration

The term corporate hierarchy refers to the arrangement and organization of individuals within a corporation according to power, status, and job function.