What Are the Advantages of Working with a Facebook Certified Business?

It's not always easy to decide who to entrust with your company's social media marketing. You may have come across several businesses having Facebook Blueprint Certification badges on their websites if you did your investigation. Are there any advantages to dealing with a Facebook Certified company, and if so, what are they? Continue reading to find out!

What You Should Know About Facebook Blueprint Certifications

Facebook Blueprint (also known as Meta Blueprint) is a training and certification program for Facebook and Instagram marketing. Advertisers can develop their skill sets by taking online courses, participating in learning programs, and gaining certifications.

The courses are fast, free, and self-guided to help build marketing skills across all the Meta applications. Courses can be particularly helpful if you’re looking to brush up on a specific skill or achieve an objective, from learning how to generate leads to promoting an app.

While courses are free, certifications are not. Facebook Blueprint Certifications help to build professional skills and grow a digital marketer’s toolset. They also establish digital product and solutions knowledge within the Meta apps, so campaigns on Facebook and Instagram run more efficiently and achieve better results. Currently, there are 8 certifications, ranging from level 100-101 Meta Certified Digital Marketing Associate, up to a professional level 700-101 Meta Certified Spark AR Creator. These advanced exams must be paid for and scheduled in advance and are graded on a scoring system that requires a score of 700 to pass.

Out of 1000, a “C” doesn’t seem that impressive. But depending on the exam selected, this 90-minute proctored test (no cheating allowed!), will cover everything from basic Meta guidelines to understanding the Facebook ad auction process, to examining data to conduct quantitative and qualitative reporting.

So…Are There Benefits of Working with a Facebook Certified Company?

Now that we’re all familiar with Facebook Blueprint Certifications, we can address the question at hand. For us, the short answer is: yes. The long answer is going into what exactly some of those benefits are…so let’s do just that!

Detailed Understanding

If anything, the Facebook Blueprint Certifications are thorough. Those who take the certifications will have a detailed understanding of Facebook and Instagram advertising as well as their best practices. Those who are certified will know not only the Meta advertising policies (and understand the differences between restricted and prohibited content) but also the aspect ratios across application placements and the ins and outs of the Meta Business Suite.

When you hire a business that is Facebook Certified, you can rest assured that the detailed understanding they have will translate to a great return on your investment.

Always Up-to-Date

Just as with all things internet related, the “Meta universe” is constantly changing and evolving. Meaning best practices on Facebook and Instagram switch up quickly and policies change at the drop of a hat.

Luckily, with Blueprint Certifications, marketers have to stay up-to-date on everything Meta related. Certifications don’t last forever and need to be annually refreshed so that they can be maintained, proving your proficiency every year. Not to mention those that use Facebook and Instagram daily will be the first to notice changes and the first to learn and adapt to them.

If you’re doing your Facebook marketing yourself, these changes can be a lot to juggle, especially when you have a lot of other things on your plate. Hiring a Facebook Certified business means you don’t have to worry about the changes and instead can leave it all in the hands of professionals.

Confidence in Who You Hire

Blueprint Certifications are the only training tool that is officially recognized by Meta. When you hire a business with these certifications, you can be certain your marketing campaign or Facebook business page will be run by experts. No more accidentally posting content that goes against guidelines or wondering where the results of your campaigns are. You can be confident that you’re leaving your Facebook and Instagram advertising in good hands.

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