What Are the Advantages of PPC?

Pay-per-click advertising arose as a result of internet and social media technology, and it has aided in the growth of some of the world's largest corporations. PPC advertisements are incredibly popular digital marketing solutions since providers such as Google and Facebook have made it exceedingly simple for anyone - regardless of marketing or advertising experience - to create efficient pay-per-click campaigns.  

1. Immediate Website Traffic

PPC advertising appear alongside organic results on search engine results pages (SERPs). An organic traffic strategy based on SEO takes time and may only be expected to produce significant returns after six months to a year. PPC, on the other hand, begins generating website traffic immediately after the ads are set up.

2. Only Warm Leads

Because all PPC enquiries originate at a touchpoint between the brand and the consumer (on the SERP), any leads that come from the PPC campaign are already warm. They’ve shown an interest in what you have to offer, and all you have to do is make sure that the content on the page where they land after clicking on your ad can convert.

3. Help SEO Strategy

PPC advertising doesn’t directly affect a website’s SEO, but it does help in the planning of said search engine optimization. PPC ads require a set of targeted keywords that you want your ads to show up for. If these keywords work in attracting consumers through PPC, there’s a good chance that the same keywords will attract organic traffic too.

4. Detailed Targeting

Pay-per-click advertising allows advertisers to really drill down on the specific traits of their target audiences. Once target market personas are established, these can be used to tailor the PPC campaigns targeting criteria – ranging from broad demographics like location, age and gender – through to specific interests.

5. Easy To Produce

Free PPC management tools like Google Ads have made it effortless to begin running effective PPC advertising campaigns. The setup process is easy to navigate, and there are best-practice suggestions throughout to make sure that even the most inexperienced PPC manager can pull together quality ads that will convert.

PPC is nothing short of a game-changer in the marketing industry and can bring amazing results when executed professionally and with all the boxes ticked.