Without content clients, what business can prosper? Obtaining accreditation with ISO or other international standards is a fantastic approach to keep customers happy and returning for more.
For the certification, you may need to adhere to stringent requirements for quality assurance, complaint handling, and client satisfaction tracking.
Here are some reasons why any business owner who values customer happiness should think about getting their enterprise certified.
1) Boosts quality control and product consistency—ISO and other standards often require you to have a solid quality control system for products and customer service. This can include developing quality management processes, monitoring product quality and conducting internal audits. Quality control also helps you ensure product consistency.
2) Improves complaint management—Managing customer complaints well is important for staying on your customers’ good side. It also gives you information you can use to improve your business.
ISO and other standards require a system of recording client complaints and regularly evaluating them so you can improve operations. A 2012 review of 82 studies on ISO found that one of the top benefits of getting certified was reduced customer complaints.
3) Enhances monitoring of client needs—Some standards require you to have a system to monitor customer needs and satisfaction levels. This may include doing regular client surveys, tracking warranty claims and monitoring social media.
4) Helps build a client-focused team—Standards can help you foster a customer-focused business. The certification process rallies everyone from managers on down to ensure consistent efforts aimed at making customers happy.
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