7 Techniques for Using AI in Web Development

The field of web development has already fully embraced artificial intelligence (AI), which is now capable of handling more difficult jobs. However, its significance in web development isn't often acknowledged or discussed. Additionally, if you want to work in web development, you need be aware of how AI is altering the industry.

How Is AI Used in Web Development?

Currently, the world of web development is fueled by the collaboration of artificial and human intelligence. AI can’t do the job alone, and humans no longer need to. Most AI use cases in web development complement the work human programmers do and help the development process progress more efficiently.  

7 Ways AI Is Used in Web Development

Ranging from code writing to improving user experience, AI is already used in various aspects of web development. Here’s what that looks like:

Coding Assistants

Coding programs can be used by experienced programmers to help them write more code without typing as much themselves. A software engineer’s work is largely creative and requires complex reasoning and extensive knowledge and understanding of the project at hand. However, even new and innovative solutions include small, simple, and commonly used concepts, stacked together like building blocks.  

Artificial Design Intelligence (ADI)

An ADI creates complete and functional e-commerce websites for users, covering everything from aesthetic design to structure and content. By asking users a few simple questions and drawing on the masses of data it’s been trained on, an ADI can design a site that fits any purpose and any sense of taste.

Smart Chatbots for a Personalized End-User Experience

Utilizing an AI-powered chatbot helps users instantly find the information they need without having to search for it manually. Users can type a natural language question to the chatbot and receive answers and links instantly. The bot draws from the information already available on the  

Voice-Based Interactions for a Convenient Search Experience

Scrolling through screens of written information can be highly inefficient, and reading through an entire paragraph to find the sentence you want is less efficient than having the desired information spoken to you directly. This is what voice search can offer: users speak a question into their device, and a voice-optimized AI pinpoints the correct information and speaks it back.  

Like smart chatbots, voice-based searches provide a quicker and easier user interface method for finding information.  

Search Engine Optimization (SEO) Made Easier

Search engine optimization can be a grueling process, requiring extensive research into the right keywords, phrasing, and content topics. An SEO AI, however, can provide all of this information for you. It can generate top-performing headlines and topics for you to write about, and give you all the keywords you need to include to make it rank well.  Some SEO AI can even write chunks of text for you, crafting introductions with the perfect keyword density to help your website gain favor with Google’s own AI.

Dynamic Content Personalization

Businesses need to stay in contact with their customer base to keep them coming back for more, but one-size-fits-all messaging and emails aren’t big attention grabbers. Instead, consumers want messaging that’s personal and relevant to them, as this demonstrates that a brand knows how to deliver what they need.  

It’s possible to create personalized experiences even for hundreds of thousands of individual customers by using dynamic content personalization driven by AI. By drawing on data from various different sources, AI can determine where a consumer is in the customer journey, learn about their behaviors, and craft marketing strategies with content that speaks directly to them.  

Website and Vulnerability Testing

Designing and running tests for website code is a hands-on job. Programmers need to watch the results, tweak the tests, find optimal test cases, and keep watching for more changes each time a test runs. Artificial intelligence can make this process more efficient by maintaining simple tests automatically, while programmers work on more complex problems.  

So, Will AI Replace Web Developers?

AI is not going to replace web developers any time soon. The current technology isn’t designed to write a whole project from scratch—it’s designed to complement human programmers and make their jobs a little easier.  

Other types of artificial intelligence are made to design solutions based on data, but at a scale that humans could never achieve alone. They help us achieve things that weren’t possible before, or help optimize tasks we were already doing so that humans can focus on the jobs that AI is still very incapable of.

Here’s How Web Developers Can Use AI Effectively:

• Use AI to help with a job, not to do a job for you. One of the most important things to remember is human intervention is always needed when dealing with AI-written code. They’re branded as “assistants” because they need to work with you, not for you.
• Think about how AI can help users. Using artificial intelligence for web development doesn’t just mean using coding assistants. They can also be used to help users interact with websites and brands in new and more efficient ways, for example, customer experience and support chatbots.
• Delegate low-level work to AI to free up your time. When used correctly, AI can help programmers spend more time working on new and complex tasks, and less time on basic maintenance. This helps increase productivity and the value of the work you output.

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