Event technology should be at the forefront of your event strategy, not something you add only when you have extra cash!

We can all agree that community marketing is fantastic, which leads to the next question: how do you build an event community? This is how!

Set SMART goals, use registration metrics, calculate event ROI, and more to measure event marketing success.

These 14 event audience engagement KPIs will help you measure the success and audience engagement of your upcoming event.

Make your stakeholders happy. Learn everything you need to know about a post-event follow-up meeting by clicking here.

Learn about the numerous advantages of hybrid events, including increased flexibility for event planners and attendees, sustainability, and more.

Learn about the advantages of obtaining an event planning certification as well as the 16 most common certifications pursued by professionals in the hospitality industry.

Track these 15 Event Strategy KPIs in your event planning platform to see what truly matters to your company.