Have a brilliant new idea you're confident will bring you fortune? Before putting their creation on the market, every inventor and artist should protect it by obtaining a patent, trademark, or copyright from the government.
Every business faces risk because rewards are less likely to occur without it. On the other hand, taking on too much risk can result in a company failing.
A company's potential risks can be examined in a variety of ways. The most popular measures used to evaluate potential value changes over a given period are economic value of equity (EVE), value at risk (VAR), and earnings at risk (EAR).