A company's overall plan for reaching out to potential customers and converting them into buyers of their goods or services is referred to as a marketing strategy.

The term marketing (MLM) refers to a strategy used by some direct sales companies to sell products and services.

A joint venture (JV) is an agreement between two or more parties to combine their resources in order to carry out a specific task.

A limited company (LC) is a type of general incorporation that restricts the amount of liability assumed by the shareholders of the company.

In the broadest sense, an associate company is a business in which the parent company owns stock.

A general partnership is a business arrangement by which two or more individuals agree to share responsibilities, assets, profits, and financial and legal liabilities of a jointly-owned business.

Depending on the level of ownership an entity has in a connected business, it may be termed as an affiliate, associate, or subsidiary of a parent company.

Ltd. is a standard abbreviation for "limited," a form of corporate structure available in countries including the U.K., Ireland, and Canada.