Sales is a versatile career path, as network-building and keeping an enterprising mindset are crucial skills that people can use in many industries. Sales professionals can apply various hard and soft skills to adapt to changing markets.
However, sales jobs are often inherently competitive. In the United States, the average sales closing rate is just 27%. Many sales professionals want to advance their careers and compete for more lucrative opportunities. Professionals hoping to supplement their education and work experiences may pursue sales certifications to enhance their resumes and refresh their business expertise.
What Skills Will I Learn With Sales Certification?
Build a network of stakeholders, leads, and clients
Use principles of psychology and marketing to strategize effective communication with clients
Research target markets and use roleplay or practicum activities to solidify outreach skills
Use organizational tools techniques to optimize workflow, track sales, and schedule daily operations
Master strategies of B2B communication
Is Sales Certification Worth It?
In recent years, the market for online learning and certification programs has expanded significantly. However, certain for-profit certification programs may not hold much weight on recipients' resumes. Learners should be cautious about the credibility of these programs and how much they are willing to pay for certification.
Many well-known, elite institutions offer professional development programs, including sales certifications. Highly qualified faculty members and industry leaders may lead these programs. In some cases, sales certifications might be very affordable or even free.
Since this field can be especially competitive, a relevant sales certification can help individuals break into entry-level sales positions or advance in their current careers.
What Jobs Can I Get with Sales Certification?
Software Sales Representative
These professionals typically represent various technology companies in B2B sales negotiations. These representatives may research and reach out to clients whose needs align with specific software products. Although software sales representatives do not need an extensive tech background, they must be able to explain the benefits and functions of their products. They also often work closely with sales managers and software developers.
Real Estate Sales Agents
These individuals sell and rent residential, investment, and commercial properties using expertise in market conditions to determine pricing. They may curate open houses or give tours to promote their listings. Real estate agents may negotiate pricing and payment details with buyers and sellers and handle documents like deeds or purchase agreements. These professionals must hold a state-issued real estate license.
Pharmaceutical Sales Representative
These individuals represent pharmaceutical companies and sell medical equipment, prescription medications, and other products. They may meet with healthcare professionals such as doctors, nurses, and medical facility managers and attend events to promote their inventory. Many pharmaceutical sales representatives develop client-specific presentations. They should have a preliminary understanding of how their products will benefit patients and healthcare workers.
How Much Money Can I Make with Sales Certification?
Many sales representative jobs often offer above-average salaries, and in many industries, sales professionals earn commission on their closings. The Bureau of Labor Statistics (BLS) reports that in 2020, insurance agents earned a median annual salary of $49,840. The top 10% of these workers earned over $126,510. In the same year, real estate brokers and sales agents earned a median salary of $48,770. The top 10% of brokers earned over $176,080, while the top 10% of real estate agents made over $102,170.
According to Payscale, software sales representatives earned an average salary of $51,740 as of February 2022. In the same year, pharmaceutical sales representatives had some of the highest-paying sales jobs, earning an average of $88,720.
Are Sales Certificates Worth It?
Many professionals earn sales certifications to kickstart sales careers or pursue more lucrative sales jobs. As the market for digital learning grows, many companies, websites, and influencers promote certification programs that employers or hiring managers may not see as credible. Often, institutions with recognizable names and well-established learning infrastructures stand out to employers.
Since many sales jobs are well-paying, learners often see professional development as a practical investment. Some of these programs may exceed $3,000. However, professionals do not need to make hefty financial commitments to earn sales certifications; there are many affordable and free sales certificate programs available.
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