The argument between public relations and marketing is continuing, especially as new and emerging trends and tools blur the already hazy distinctions. There are, however, six major differences, all of which we have discussed in this blog.
As a PPC specialist, tracking the efficacy of landing pages has become critical. Here are five reasons why PPC specialists should be familiar with Google Analytics. Continue reading to learn about the benefits Google Analytics has to offer a PPC specialist.
More than 90% of new businesses fail. That is a proven fact. With your SaaS product-market fit, you may believe you have it all figured out. You have a team ready to tackle any problem, and your value proposition is spot on. It still does not guarantee that you will be successful in the startup market. Is there anything you can do to help? This is where product marketing may help.
What public relations abilities are required for success? Learn the seven communication skills that can help public relations professionals flourish, ranging from originality to honesty.